In 2008, the company introduced stricter product safety standards exceeding federal requirements.
The stores would be in 13 states including Alabama, California, Georgia, New Jersey, and Texas.It was also remodeling 23 existing stores so that the two stores would be in the same place.The company said the stores provide more shopper convenience.The privately held toy company said this would include 11 "R" Superstores – which have full-size Toys "R" Us and Babies "R" Us stores in one place – and 10 stores with smaller Toys "R" Us and Babies "R" Us stores in the same place.On April 11, 2011, Toys "R" Us announced that it planned to cover 70 percent of the roof of its distribution center (in Flanders, New Jersey) with a solar installation.
The company claimed this 5.38-megawatt solar project would be the largest rooftop solar installation in North America. announced it would open 21 new stores before the year end, as part of an overall strategy the company has been pursuing since 2006 to house Toys "R" Us and Babies "R" Us in the same building.
The company has since adjusted its requirements to meet new federal standards enacted with the Consumer Product Safety Improvement Act of 2008. announced its "TRU Transformation" strategy, which concentrates on efforts to fix foundational issues in order to position the company for growth in the future.
The company will focus on improving shopping experiences in-store and online.
He added toys to his offering, and eventually shifted his focus.
The company had been in the toy business for more than 65 years and operated around 800 stores in the United States and around 800 outside the US, although these numbers have steadily decreased with time.
The sponsored camera of pregnant April the giraffe went viral with millions of views on You Tube and across social media platforms.